Perception Sells Homes

The way we market our homes is not the way we live in our homes.

What are we selling? Your hand made area rugs or the beautiful hardwood flooring? Your expensive collectibles or the wonderful built in bookshelves? Your colorful oil painting hanging on the wall or the crown and chair moldings? Your custom window coverings that match your bedding/accessories or the fabulous view of your nicely landscaped backyard? Therefore LESS IS MORE!

Prospective buyers do not want to see a home through the eyes of the current owner. They need to be able to see the home through their own eyes and to visualize how the home will meet their own unique needs and lifestyle. In essence, we must appeal to the buyers perception of themselves, getting them to envision placing their own belongings in the home and being able to see the value, purpose and possibilities that each individual room could have. Perhaps an unfinished storage room off the Master could be finished and used as a nursery, sitting room, or exercise room. Perhaps the formal living room could be used as a home office, the kid's playroom, or a fifth bedroom.

CURB TO CURB, INSIDE AND OUT! Through cleaning, decluttering, and depersonalizing, Property Staging can transform your home so that there are no distractions as the Buyer tours your home. Wherever a buyer's eye rests, a sale begins or ends. Clutter eats equity; studies have shown that every 15 seconds a buyer makes a decision whether or not to take another step.

By taking personality out of your home and introducing neutrality, we will create an "I want this home factor" not a "wow, I like (or don't like) their things factor."

Prospective buyers must be able to see themselves living in the home the first time they preview it, otherwise they may schedule a second showing and won't buy until they can justify the purchase price through the negotiation process. A property is only worth what a buyer will pay for it and the market tends to control the price of homes depending on how long they are on the market. Therefore, your home must stand out among the others!

Staging produces a properly prepared home, reduces the risk of financial loss, and helps you avoid price reductions, sell faster, and net top dollar.